Premium Research on Brand Positioning to Help You in Branding Your Company

Today I would like to share a guest post about business and branding your company. It's the first time since I moved to the blogger platform. And I hope you guys find it helpful. This is a different style of writing a blog post. 

I've been talking a lot about business and sharing what I know to help everyone. And this guest post has some good information that can help you. Well, it is not all about branding, but the premium research and results. You can learn something from that in a way to brand your company. Don't forget to share it with friends to spread the word and help others. Also, drop your thoughts about this topic and information. 

This Premium Research on Brand Positioning Can Pave the Way for Your Brand’s Success

For some business owners, it takes failing to launch one or two ventures before they recognize that a significant contributing element to their failure was a lack of insight and preparation to foresee the long and short-term challenges they’d face. 

And one challenge that’s often ignored—because it usually requires a lot of testing—is brand positioning. And that’s mostly because they have very few resources to handle such an undertaking. 

Yes, the best path any founder can take is to know what works in their niche before starting a firm. And one straightforward way to do this is to understand what your target market wants and what kind of brand position will appeal to them.

We performed a study that helped us compare how customers responded to businesses with classic tones with those with modern ones to understand exactly what each age demographic is looking for in a company.

What Drove Us to Perform This Study?

We wanted to dig deep and discover more about the types of companies that different consumers valued and how this differed by age group. 

Understanding how your company's name and other branding elements connect with your customers' needs and influence their buying decisions will help you increase the likelihood that your business will succeed.

So, to accomplish the study's objective, we asked American consumers to determine whether they prefer doing business with companies that employ classic brand tones or those that employ modern and creative tones.

How Relevant is This Inquiry?

Business owners should be aware that choosing a strong brand position is one of the most important decisions they will make when beginning or rebranding their enterprise. That’s because great positioning has an unmistakable influence on your brand’s growth and development.

One key component of brand development is learning as much as possible about your target audience and your brand's personality. And yes, entrepreneurs must devote the time necessary to generating outstanding business name ideas for their businesses when building their brands.

The right name communicates an alluring tone that will support your brand's positioning and have an impact on how the public sees you.

Here are the Main Findings of Our Study

To more appropriately show our findings, we divided the data we collected into several age categories. Even while the survey's findings weren't shocking, the reactions we received were intriguing.

These are the statistics from the 301 people we surveyed.

  • Customers under 30 are more likely to engage with organizations with a current and modern brand tone, but older customers prefer a more historied and traditional tone.

 https://lh4.googleusercontent.com/4F4of7Wyjsru0ivJrJM5gsxPL9LCduVBS0lMrfTnsbX3e6A9pA86NCRwL_AfJVQciLj-nPurN2D637JemklzECUkmbVyyTzTFyHZSxcv43HAW8jd47LE85xSho9LnNZuGh8yrqpO

  • Consumers aged 35 to 45 were equally fond of modern and creative companies. The results between modern and traditional were so similar that it is clear that this group is open to companies with both old and new tones.

 https://lh3.googleusercontent.com/PPNlApsSbggid8v_IswJkQMlJxsnYpiL0pRX93XWvLizgtWCXsn4AOh9acBHnaHzHAd2NY14OP4qpl_2kEug0dsb3WP37b3wosLI3-ucFCSEDTmWjVejDIXtw78_W-8_SKxdLORV

  • According to the results, customers between the ages of 45 and 54 are more fond of traditional and established businesses than they are of new and modern ones.

https://lh4.googleusercontent.com/LB-8NSxmFf_l_j2HVL1snu62XOxV85ZimVQlbfwCl1Df5cyWRalL2QfZs_3b0cEhrz6ulCuuQAAIOHNbaKQhi8ipqqt88NJISsRxleiNTLz8WoBalyx989y8GrZP61k7XSICDx0t

  • Customers who belong to the 55 to 65 age demographics were heavily drawn to traditional and trustworthy businesses.

 https://lh6.googleusercontent.com/26p655_5o9TlWSFBZJxrK-yaHeqwVZyDE4C5BakoOAF0n6x3X-WDcy1LakJXTc2n0b0xhebXNz_0Ps3bYD2j_qRL5BNM9M50MkROO7grkyAdKCTsShGT4YFUZjKLEN59timUWT8c

  • The results we gathered showed that men didn’t care if the businesses they bought from had modern or traditional brand tones.

https://lh5.googleusercontent.com/bTSAMVOh9Wo5G65yKN40fU_sROwYyozSiyAdlwwVk9AHUid3iByWZOl4yuKqrfypa_cbmWUcKrJ9KovNO7cwO4iq28e8dwEEe2J5DB2PVzx2Xd7KKPr5tzmgMmGkyX54FCgYVw11

  • Women, on the other hand, loved patronizing well-known, traditional, and established businesses.

https://lh5.googleusercontent.com/KuVwxnfQm80AHFKN1QnF7LFvsxxK-hg3BfkpdN5TNVAGX-7hzxYca_5BMFFEbiSvNRYX-LnR6OXwZKA0OzslpY7l4iH1fsEsnuZ4fsHIIisDCYCapICz1XXhKNZOEQoKYyfIzgLC

  • Of the 301 individuals, 148 favored modern tones, while the remaining 153 preferred traditional tones.

https://lh6.googleusercontent.com/ZHL-1P7hH07LT_x3lVWAzDA9UZIrjMomYiNWtFTInH2Qo_1M2gaoghYMRAiNZD0OFyiamnN8XoFPyU6tvXVol2sueOBlPZvtGXzGJg7amIrlHqaGUdCedcjWQ96jT9If3048S0iKOur results highlight that you could position your company as either classic and traditional or modern and trendy, provided that it suits the needs of your consumers.

Set Up Your Company for Excellence

Creating an effective identity for your company takes a lot of effort, expertise, and devotion. Therefore, keep the results of this survey close while creating your value proposition, marketing strategies, and brand identity. This would make it simpler to start incorporating your brand tone into every part of your organization.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.


Premium Research on Brand Positioning to Help You in Branding Your Company


36 Comments

  1. This was an interesting guest post. I'd never given any of this much thought before, but I might start making the effort moving forward

    ReplyDelete
    Replies
    1. That's awesome. I appreciate the lovely feedback.

      Delete
  2. Branding is so important for businesses new and old. Your clients need a fast introduction and branding is the best way to do that.

    ReplyDelete
    Replies
    1. You got a good point. Thank you for reading and sharing your input.

      Delete
  3. This is such an amazing resource. I can't wait to put it to good use!

    ReplyDelete
    Replies
    1. Glad to know that. Thank you for reading and sharing your feedback!

      Delete
  4. Branding is very important and so hard to do on your own. How cool to learn about crowdsource naming. And very interesting to learn the difference feelings when it comes to branding from male and female consumers! - Sienna

    ReplyDelete
    Replies
    1. Yeah, we need to learn about it and improve our knowledge. Thank you for reading!

      Delete
  5. It is an interesting study. I know I need to think more about branding, but it is hard to find time for it. Maybe I should hire somebody who will help me.

    ReplyDelete
    Replies
    1. Yeah, we definitely need to learn about it. Thank you for readig!

      Delete
  6. Excellent guest post with great advice. I appreciated reading. I would like to learn more. 🤗

    Pastor Natalie (ExamineThisMoment)
    Letstakeamoment.com

    ReplyDelete
    Replies
    1. Ah, thank you for reading? I appreciate your feedback!

      Delete
  7. Replies
    1. Thank you for reading and sharing your thoughts!

      Delete
  8. Great resource. I don't think I've done a great job with this. You game me a lot to think about.

    ReplyDelete
    Replies
    1. Ah, it's ok. We improve every day and get better. Thank you for reading!

      Delete
  9. Great resource here. Branding takes a lot of effort and work indeed!

    ReplyDelete
    Replies
    1. I appreciate you reading and sharing your thoughts!

      Delete
  10. I have been blogging for quite a while now and my business need great resources as such. It's important to set your business for excellence from the beginning.

    ReplyDelete
    Replies
    1. That's awesome, thank you for reading and sharing your thoughts!

      Delete
  11. As someone who is new to brand development, this was a helpful resource to me. You cannot get stuck in brand positioning. Thanks for sharing this.

    ReplyDelete
    Replies
    1. I appreciate you reading and sharing your feedback!

      Delete
  12. Very interesting! Will have to incorporate this. Thanks so much for sharing - resources like this are so helpful for those of us new to the communtiy.

    ReplyDelete
  13. This is such a helpful post! Researching your desired audience is so important when running a business!

    ReplyDelete
    Replies
    1. I'm glad to know you find it helpful! Thank you for reading!

      Delete
  14. Thank you for sharing. And I totally agree, branding is so important and something I spent quite a lot of time on before launching my blog.

    ReplyDelete
    Replies
    1. I'm glad to know that you agree, Thank you for reading!

      Delete
  15. For someone starting out as a business owner, this study is valuable. Agree, that part of a succesful business is understanding your customers' needs. Branding is also necessary for easy recall.

    ReplyDelete
    Replies
    1. Yeah, I'm glad to know that this is important to you. Thank you for reading!

      Delete
  16. Brilliant post, branding is critical for all business's and I think you've done an excellent job of explaining it all

    ReplyDelete
    Replies
    1. I'm glad to know that you find it brilliant post. I appreciate your feedback!

      Delete
  17. This really does change the approach one may take in developing their business and reinforces the need to be intentional about each step of the process. Thank you for sharing!

    ReplyDelete
    Replies
    1. I'm glad that it help you to change the approach. Thank you for reading!

      Delete
  18. I love Branding and the research behind using it effectively, got some really good insight from this article thanks for sharing as always you don't disappoint!

    ReplyDelete
    Replies
    1. Thank you so much for reading and sharing your thoughts!

      Delete
Previous Post Next Post