Hello everyone! Here we are in a new week and I’ve got a new blog post for you guys. Today I will talk about marketing. It’s been a while since I talked about marketing and I decided to start this week with a post sharing some tips. These are things that make your email list unsubscribe in 2022.
And like you read the title. I will talk about email marketing this week. This is something underrated by many people, in my opinion. Not many people focus on it. Which is it a mistake because it can drive a lot of traffic and build a way to communicate with your audience.
However, I would like to share with you these things that make your email list unsubscribe in 2022. It will help you to keep your email list growing. But some mistakes we might do scare our subscribers away and lose our audience. That’s something we don’t need.
Things that make your email list unsubscribe in 2022
If you don’t know what an email list means, well, I think many people know it nowadays. But it’s the list of subscribers that subscribe and get emails from you. Some people think that this is an old way and doesn’t work anymore. At least, that’s what I thought at first haha.
I was wrong, and it’s actually still common way and many people check their email every day. So, your email could be one of them. However, people take it seriously and want only the best experience. Today I would like to share some mistakes and things that make your email list unsubscribe in 2022.
These things that I will mention are from my experience having an email list for almost 4 years now, but I just recently focused on it a lot. Because before, I thought it would be a waste of time. Well, seeing many people working on growing their email list made me realize it’s not.
When I started losing people, I was wondering what was wrong with me. And when I took time to study and see what am I doing. These things that make your email list unsubscribe in 2022 are the main reason we would lose someone from our email list.
And looking at my mistakes, I feel the same toward people I’m subscribed to. After deep thinking, I came to the conclusion that I need to fix them and do better. Because I don’t want to scare away my subscribers even though I have lost a few people. However, it’s before I followed these things that make your email list unsubscribe in 2022.
Some companies give your subscribers a chance to share feedback after they unsubscribe, and that could be a way for you to understand why they unsubscribed. I would highly recommend using it if you unsubscribe to another email list. It helps them to fix their mistakes. You can mention any of these things that make your email list unsubscribe in 2022.
Well, I would assume that everyone has a different experience. And you can share it after you finish reading this post about “Things that make your email list unsubscribe in 2022”.
Let’s see what are these things and learn more about them. Grab your coffee and enjoy reading this post.
1-Too many emails
Let’s start with the most common reason anyone would hate to be subscribed to any email list. Getting too many emails is not good. It’s going to bother your audience having too many emails and your quality will drop doing this because you can’t manage the two.
One thing bloggers might not pay attention to is sending blog post emails and regular emails. Doing both will bother your audience and they will unsubscribe to your email list right away. Try to balance if you want to do this and don’t send too many emails. After that, you don’t have to worry about any of these things that make your email list unsubscribe in 2022.
When there are too many emails, you would hate to deal with them and people would think it’s spam. Because a lot of people only send a maximum of 2 per week. Therefore, we need to stay like the rest of the bloggers and people who use an email list.
For me, I need to make sure that every email is on reading and I checked it. When you keep sending tons of emails. They lose interest in reading them. And it would annoy you to keep making your emails on reading. So, it would be easy to just unsubscribe.
Some bloggers post more than one blog post a week like me. And the subscribers get all the latest posts and get the regular ones. It’s going to be too much for them to keep up with your work. Also, it won’t be worth as much as sending less with good quality. Sending low-quality content should be one of the things that make your email list unsubscribe in 2022.
Like any social media, It’s important to keep it clean and nice. When we see someone sending too many emails, that’s not helpful at all. Whatever it is, I would recommend that you send less and count them on a weekly basis. Because it’s not social media to share every day haha.
This is one of the things that makes your email list unsubscribe in 2022. And I did the same mistake before which led to losing more people from my list.
Well, you might get people who have all the work through email ad already getting too many emails. They won’t have time to deal with your emails if you keep sending tons of emails every week. So, it’s good to keep it low and send it at least once a week.
The second one, of the things that make your email list unsubscribe in 2022, is sending emails that are not well recognized. You would hate to open an email and just see some mess. And that will ruin the quality of your content because the presentation is important.
I would recommend keeping your emails well organized and simple. Complicated emails are not good too. The last thing people would do is read a complicated email from you. This will throw them away and unsubscribe to your email list right away.
You might say, one not-so-good email doesn’t mean that they unsubscribe right away. Well, some people don’t have the patience to keep up with you unless they are true and loyal. However, avoiding these things that make your email list unsubscribe in 2022 is a good and better solution.
You can set a good email template for your blog posts if you are a blogger or get a free email template. If you send regular emails too, then it’s up to you to choose the style and how to present your information to your audience and email list.
Add some headings and some colors to your email. This way, it can capture their attention and open your emails in the future. It’s not too complicated to organize an email and put together something for your followers and it won’t let them unsubscribe.
It depends on the company or email subscription provider. Using Mailchimp, it’s easy to organize and you don’t need so much stuff. If you share a blog post, they can see the pictures in the post. It’s supposed to be just a way to let them know about the post,
How to organize an email:
- Add headings
- Make it short and simple
- Avoid adding pictures or too many pictures
- Don’t add too many links
- Well-written email (free of grammar mistakes or typos)
It depends on how you want to organize and what you like to do. However, here are some of the things that can help you make your email look professional that won’t scare away your subscribers haha. It doesn’t have to be colorful, but it can help if you add one or two colors.
For me, I would go with a simple and well-written email. No need to add pictures or so many links. Just headings to make it better looking and organized. That’s how I like my emails to be. However, you might have a different opinion and that’s ok. As long as it’s not messy or something doesn’t follow any of these.
Adding so much information in one email will definitely throw them away. They don’t need to spend too much time on an email. At least, that’s how I feel. And there it’s one of the things that make your email list unsubscribe in 2022 and I recommend you avoid it.
3-Not being consistent
You might’ve thought this won’t be a problem with email marketing. But, I’m here to tell you that this is important. And as serious as any social media. Being consistent is very important. You can’t keep sending emails whenever you want or whenever you feel like it.
People would assume that you are not serious about it. And you cannot grow your email audience or get traffic from it if you are not consistent. These Things that make your email list unsubscribe in 2022 could also be the reason for your growth.
Sometimes people would see you one time and then you disappear, but when you come back. They already had forgotten why they followed you haha. Therefore, they got no reason to keep following you. So, if you thought consistency is not important. Maybe try to think again. It’s one of the things that make your email list unsubscribe in 2022 and we need to avoid it.
I highly recommend showing it in their email inbox same time every week. This way, they can notice you. Some people get other emails and might not see yours from the first time. And, it’s very important to focus on this and be consistent.
Keep sending emails every week same days and at the same time as well. This way, your subscribers know when to expect you to send something. No matter what it is, a blog post, a giveaway, or anything. Choose the best time and day for it and stick to it.
So, it’s not only good to keep your subscribers on your list but also to help you make the most of it and get something. It could be sales, traffic, or anything you’re looking for. And like I said, these things that make your email list unsubscribe in 2022 are very important.
Easy way to be consistent
Well, you can go one email a week and it would be super easy to schedule for the entire month. Then, you can focus on other things. It won’t take so much of your time or energy. Also, it can help you get more traffic to the blog or YouTube channel.
For me, I will schedule every week because I have time for it. However, I’m thinking of decluttering my weekly schedule and just doing it for a month instead. It depends on how many times you send emails and if you send more and don’t get the time. Stick to a time where you spend time to schedule them. It’s a good idea if you looking for more on how to avoid this and the things that make your email list unsubscribe in 2022.
This is the easiest one for me to schedule. Because for one, it doesn’t take so much time as much as other social media. And second, we don’t need to put so much content. I got nothing to complain about scheduling for a month or a week. But for a month, I would have a high chance of me not falling for these things that make your email list unsubscribe in 2022.
4-Sudden Change of niche and topic
When you have a lot of subscribers that joined your email list for a specific topic or niche. You can’t change it to something else. Because that would confuse them and they will lose interest in keeping being subscribers. I highly recommend that you create a new email list if you want to post about another topic or niche. I anyone from the old list is interested, they will join. Otherwise, it would be one of the reasons and things that make your email list unsubscribe in 2022.
I’ve tried this before and lost a bunch of people. Unless your email list is not about one specific thing. You can have emails of a variety of things as much as you added to the email list to receive. They will expect the topics you mentioned they will get.
Sometimes people don’t mind as long as you will send an email to explain to them about the change. So, they have an idea of what’s to come. I guess they will understand, but I wouldn’t blame anyone if someone unsubscribes when I announce the change or send a different email than I usually do.
Remember, you can create as many email lists as you want if it’s not a free subscription. Because the free one, for most of the company, can only have one free list. So, instead of changing the topic, you can create multiple lists and work on growing them.
Something I learned is that communication is important, whether through email, blog posts, or whatever way you talk to your audience. So, it’s good to avoid miscommunication and these things that make your email list unsubscribe in 2022 by sharing with your followers about what’s happening.
Also, the audience is who would be with you no matter what you send. Those will come when you start to build a relationship with them. Through emails, try to build a relationship between you and them. It can help you a lot. And also using other social media as well.
You can make friends through email, but they might not chat with you. However, enjoy reading your content and text you on another platform. Therefore, it’s important to keep it clean and good between you and the followers when it comes to sending emails.
Conclusion of Things that make your email list unsubscribe in 2022
I mentioned some of the things that will make you lose subscribers on your email list. And I will be updating this regularly for new reasons. Hopefully, you found this somehow helpful to you. And I appreciate you reading until this point of the “Things that make your email list unsubscribe in 2022” post.
Share your thoughts on this and what do you think would be a reason for people to unsubscribe to someone’s email list? I’m curious what’s your thought about this.
Also, there will be more awesome blog posts like this. More of business, marketing, self-development tips. And DIY tips and projects. If you are interested, please subscribe to my email list. Follow me on Twitter and Pinterest. Because I share my latest posts and the new updates on there.
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